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Creating powerful brands in consumer, service and industrial markets. Add to My ... Pub place Oxford Edition 4th ed ISBN-10 1856178498 ISBN-13 9781856178495. 9781856178495,9781856178495. Preview. This item appears on. List: Brand Impact and Popular Culture (6MK500) Section: The set textbook for this module is: Next: Creating powerful brands ...
5 ways technology is changing consumer behaviors
* A completely new set of advertising and brand images to illustrate key points * A powerful analysis of the key drivers of brand value There can be no doubt that the power of brands in the international marketplace is still growing, and that Creating Powerful Brands, third edition, can explain both why and how they work.