Creating Powerful Brands: In Consumer, Service And Industrial Mar Kets (3rd Ed.) eBook

TAMAÑO DEL ARCHIVO
4,61 MB
FECHA
2003
NOMBRE DEL ARCHIVO
Creating Powerful Brands: In Consumer, Service And Industrial Mar Kets (3rd Ed.).pdf
AUTOR(A)
Leslie De Chernatony, Malcom Mcdonald
ISBN
9780750659802

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Creating Powerful Brands | Taylor & Francis Group

De Chernatony, L. and McDonald, M. (2003) Creating powerful brands in consumer, service and industrial markets. 3rd ed. Oxford: Butterworth-Heinemann.
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PDF Annual Report 2019

58) The fundamental asset underlying brand equity is _____-the value of the customer relationships that the brand creates. A powerful brand is important, but what it really represents is a set of loyal consumers. A) the customer mix B) customer equity C) line equity D) service variability E) the service encounter